Helping women get fitter and eat healthier
LWR Personal Trainer iPhone and Android app builds a personalised fitness and diet plan for working women who don’t have time to exercise every day. It has a variety of healthy recipes, stress reduction tips and workouts, that can be fit in around a busy day and don't require any equipment.
I worked closely with with celebrity personal trainer and best-selling fitness author, Lucy Wyndham-Read and Dennis Publishing team to create this app.
For this project I started off by learning about the target audience. I gathered information from Health & Fitness, Women’s Fitness teams and Lucy. I coordinated surveys, created personas and scenarios. Throughout the duration of the project I became the primary persona. I used diet and fitness apps, not only at work, but also at home. I have started by sketching primary user journey and defining key sections: set up for personalised diet and workouts, daily schedule and progress.
Then I started sketching wireframes and user flows. As the app evolved around meal times it made sense to create an interface that looked like a daily agenda - so it would be easy to follow next steps. During that stage we also decided to add a "daily tips" section that would help with motivation and staying healthy.
For the next stage I created high fidelity wireframes and an interactive prototype. Then I did a series of iterations by gathering feedback and conducting user interviews.
It was a great project that kept me fit and the client was happy:
"Barbara worked with me for several weeks creating wireframes for a female focussed fitness app; she worked quickly and thoroughly and provided a strong perspective on direction for the project. She managed user testing, co-ordinated surveys and worked really well with other team members and was highly productive."
Alex Watson, Director of Product, Tablet and Apps at Dennis Publishing
Would you like to work with me? Get in touch