I help companies and startups build web and mobile applications, that users love.

Clients come to me when they need to improve an existing product or create a new one. I start with defining business goals and creating lean canvas before moving on to research.



Understanding what motivates people, what frustrates and surprises them is crucial to building a great product. Talking to people, analysing surveys and product usage (Google Analytics, Localytics, Flurry) helps me to create personas and user journeys.


I make a lot of sketches of simple, low fidelity wireframes and initial information architecture to bring life to any new project. For the next design phase, I create high fidelity wireframes and interactive prototypes in preparation to user interviews. Once the prototype is finalised I create a detailed specification for developers.




I always start with building an MVP (minimum viable product) and get users feedback. I focus on making the basic product great before moving on to backlog prioritisation and product roadmap planning, that is always driven by product, marketing and business KPIs, which I define together with stakeholders. I enjoy trying bold ideas and I support everything with data. I use Lean, Scrum and Kanban methodologies.


“Barbara is one of the most energetic and enterprising professionals I have come across. She has the tenacity and drive to help develop and grow any online business. It’s certainly a joy to work with her.”Estee Chaikin, Head of Sales and Marketing at Hanergy Solar UK
“Barbara is an excellent, experienced UX Designer. She was professional, diligent and became an integral member of the team and I’d have no hesitation engaging her again.”Pete Wootton, MD at Dennis Interactive, Dennis Publishing
"Barbara, works miracles with UX. She was engaged late in the design of www.dreamstake.net and was able to achieve amazing results. I would recommend Barbara to anyone looking for truly professional UX on short deadlines. Her work as an entrepreneur is also extremely impressive!"Paul Dowling, CEO at Dreamstake
"Barbara worked with me for several weeks creating wireframes for a female focussed fitness app; she worked quickly and thoroughly and provided a strong perspective on direction for the project. She managed user testing, co-ordinated surveys and worked really well with other team members and was highly productive."Alex Watson, Director of Product, Tablet and Apps at Dennis Media Factory, Dennis Publishing
"She somehow manages to be simultaneously artistically, technically and organizationally minded. She has plenty of ideas and knows her own mind, but at the same time she is open to others' ideas and criticisms and, even when unconvinced, is willing to compromise where necessary."Nicolas Holzapfel, Head of UX at Monitise Create
"She delivered an excellent blue print for relaunching a website - undetaking competitor research, analysing the current site, proposing new site architecture, creating a prototype wireframe site, carrying out user testing, before delivering a functional spec - all to schedule and budget, and with a smile. I hope to employ her again."Luke Walker, Head of Project Management at Dennis Interactive, Dennis Publishing